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The Marketing Manager is responsible for the development and execution of marketing plans for the Association’s products and services. In addition, the position is responsible for measuring and monitoring the effectiveness of marketing initiatives, and continuously improving the application of marketing strategies and tactics.
Duties and Responsibilities
Develop and execute marketing plans for all product and service lines as assigned.
Contribute to the creation and management of a master plan that coordinates and aligns each of the various marketing initiatives across the Association. Manage the market planning process so that plans are completed within a targeted timeframe.
Work collaboratively with product owners to develop marketing plans and budgets that will meet or exceed targeted sales and revenues.
Oversee marketing budgets as assigned and make recommendations for necessary corrections, contingency marketing or other changes.
Utilize metrics to track the impact of marketing programs on revenue and other targets established by the organization. Work collaboratively with Marketing and Membership Analyst to ensure a performance driven marketing effort.
Manage the HFMA brand and its use in order to maintain a consistent and purposeful image throughout all product lines, promotional materials and events.
Identify, select and manage external suppliers, negotiate terms, and monitor their effectiveness.
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Local Residents Preferred (No Relo)
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