Careers

MAJOR RESPONSIBILITIES: 1. Oversees market research for member growth/retention and fulfillment of product/service and channel needs tailored to specific membership segments. • Selects and directs qualitative and quantitative member research for products and services, including product awareness, competitive status (positioning), and communications. • Identifies, through member opinion and behavioral research, pertinent features and enhancements for products/services and channels. • Evaluates market channels, response levels and market penetration statistics to improve and/or redirect marketing and research efforts. • Guides research methodology and techniques. • Presents recommendations to senior management based on all available research. 2. Plans, organizes, directs and controls all functions of the Member Research Intelligence & Development (MRID) Division. • Develops and establishes objectives, goals, policies, priorities, procedures and standards for the Division, aligning them with overall corporate strategic objectives. • Ensures provision of key corporate metrics, including Member Satisfaction, member contribution, product/services per member, brand awareness and other strategic plan measurements as required. • Plans and develops (short-term and long-term) strategies to grow and implement expanded product, service and channel offerings targeted to specific demographic and geographic markets. • Oversees contracts with third party vendors (e.g., Infor, Climates, ACSI) to ensure that contract and service terms are fulfilled accurately, on time and within budget. • Measures the success and effectiveness of products, services and channels in terms of conversion, utilization and economic return.

PREFERRED KNOWLEDGE: • Advanced degree in Marketing, Management, Economics or Finance. • Extensive experience managing Product Development Lifecycles for financial products and services.