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Job Summary |
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Product Research Manager
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POSTED: Nov 06
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| Salary: |
Open |
Location: |
Washington, D.C. |
| Employer: |
AARP Services |
Type: |
Full Time - Experienced |
| Category: |
Marketing Research: Project Manager |
Preferred Education: |
4 Year Degree
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Job Description |
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AARP Services, Inc., a for-profit subsidiary of AARP, addresses the needs of the 50+ population by being attentive to trends in health, financial services, social networking and leisure activities. We use the collective purchasing power of nearly 40 million AARP members to "make it better" by improving marketplace access to services that people need and want.
With our service providers, we make products and services available that are life-enhancing and life-enriching. We deliver access to service that is best-in-class and sensitive to the needs of today’s 50+ population. We are building the most relevant, comprehensive, actionable perspective on the 50+ market of any organization in the world and need your help in this effort. We are seeking a Product Research Manager. In this role you will be responsible for:
• Managing multiple research projects and overseeing all phases of these projects including vendor selection and monitoring day to day operations. • Directing the interpretation, use and implications of all research, including member satisfaction information, to improve business decisions and knowledge base for future strategic planning. • Consulting with Program Management, Marketing and Innovation to understand research issues and develop the best quality research design to meet the needs of each function. • Establishing annual Member Satisfaction Quality Studies (MSQS) plan, goals, agenda and budget. Facilitating and participating actively in continuous improvement action planning and tracking for products and services measured by MSQS. • Consulting with and supporting the Travel and Discounts product and services Line of Businesses. • Effectively communicating and presenting to different audiences. • Developing documents that stakeholders can use for organizational business needs. • Coordinating and collaborating with other key AARP departments. • Identifying, acquiring, and analyzing relevant secondary market research in support of business objectives. • Gathering, analyzing and evaluating industry/competitive data to support business objectives. • Providing input into the development of new, improved and/or more cost effective marketing research tools, methods, and process and provide leadership in bringing this new knowledge to bear on the organization’s decision making.
| NOTES: |
Local Residents Preferred (No Relo)
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Requirements |
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• BS/BA degree, preferably in business/marketing research or related discipline. • 10+ years of primary (custom) market research experience, ideally from a corporate environment. • Excellent communication skills. • Customer satisfaction survey management experience required. • Must be able to create in-depth analytical conclusions from results collected and link those findings with the strategic direction and goals of the organization. • MS PowerPoint • Proficiency in SPSS. • Must have in-depth understanding of advanced quantitative research methodologies (Conjoint, Cluster, Factor, TURF, Multivariates, Significance Testing, Sample weighting, etc.) • Extensive experience with all traditional secondary data sources. • Ability to work with a high degree of independence and to plan, organize, and implement multiple projects within time and budget constraints.
Other: Benefits include, but are not limited to a 401K, 100% company funded pension plan, health, dental, vision, life insurance, STD/LTD, paid vacation and sick, and other benefits.
Qualified applicants are invited to apply online at www.aarpjobs.com .
We are an Equal Opportunity Employer that values workplace diversity.
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